for Promomed

Update: 12.03.2024

Last week: 9 week 2024 (26.02.2024 - 03.03.2024)

Last full month: February 2024

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 7 734 15.2% 11.0% -0.5 17 407 054 14.1% 9.4% -0.7 20.9%
MoM 29 171 8.3% 11.0% -0.1 65 772 614 9.3% 9.5% -0.1 9.6%
YTD 59 434 29.5% 11.1% 2.4 133 432 644 62.4% 9.6% 2.3 1.2%
MAT 354 373 34.9% 9.5% 1.8 708 092 095 46.7% 8.1% 1.5 9.0%
BRAINMAX
WoW 1 112 23.6% 100.0% 0 4 172 720 28.6% 100.0% 0 23.6%
MoM 3 949 -7.8% 100.0% 0 14 394 547 -5.2% 100.0% 0 -7.8%
YTD 8 717 86.4% 100.0% 0 31 397 995 98.6% 100.0% 0 86.4%
MAT 50 691 241.0% 100.0% NA 176 587 736 263.5% 100.0% NA NA
GOLDLINE PLUS
WoW 18 079 20.8% 46.1% 3.7 58 292 020 23.7% 39.1% 4.7 11.0%
MoM 68 306 1.9% 43.8% 0.3 217 517 575 -1.1% 35.9% -0.2 1.2%
YTD 143 094 6.3% 43.8% 2.5 462 617 322 14.3% 36.2% -0.9 0.1%
MAT 877 478 23.0% 45.3% 2.6 2 749 736 439 31.8% 39.4% 2.2 16.0%
MIGRENIUM
WoW 12 244 5.5% 0.6% 0 3 581 724 7.8% 0.7% 0 4.0%
MoM 53 054 6.6% 0.6% 0.1 15 088 199 15.2% 0.7% 0.1 -6.1%
YTD 108 106 1.7% 0.5% -0.1 29 726 573 55.1% 0.6% 0.1 25.4%
MAT 643 348 9.5% 0.6% 0 133 220 302 26.4% 0.5% 0 12.1%
MODELAX-N
WoW 35 540 17.1% 25.4% 2.3 14 725 034 17.6% 15.9% 1.6 6.4%
MoM 129 731 8.5% 23.0% 2.9 53 054 568 12.2% 14.2% 2.2 -5.0%
YTD 264 637 61.2% 21.7% 4.9 106 675 534 101.9% 13.2% 3.4 25.2%
MAT 1 268 406 141.3% 19.5% 9.7 436 640 808 149.1% 11.0% 5.5 21.2%
REDUXIN
WoW 12 257 4.9% 31.3% -1.8 63 619 964 -0.4% 42.6% -4 11.0%
MoM 51 307 -2.3% 32.9% -1.2 277 156 731 -2.7% 45.7% -1 1.2%
YTD 109 114 -5.7% 33.4% -2.1 589 286 560 21.8% 46.1% 1.7 0.1%
MAT 631 283 3.3% 32.6% -4 2 978 469 687 15.5% 42.7% -3.2 16.0%
REDUXIN FORTE
WoW 3 502 11.8% 8.9% 0.1 15 542 319 10.2% 10.4% 0.1 11.0%
MoM 14 156 9.0% 9.1% 0.7 63 823 923 12.0% 10.5% 1.2 1.2%
YTD 28 657 10.9% 8.8% 0.9 127 568 794 34.4% 10.0% 1.3 0.1%
MAT 168 841 33.7% 8.7% 1.2 686 163 925 43.6% 9.8% 1.3 16.0%
SALVISAR
WoW 9 493 21.6% 1.2% 0.2 3 708 708 25.4% 1.1% 0.2 4.5%
MoM 35 330 4.5% 1.1% 0.1 13 170 717 12.2% 1.0% 0.1 -3.3%
YTD 73 246 -24.8% 1.1% -0.5 26 507 577 -15.5% 0.9% -0.5 12.3%
MAT 474 303 -23.6% 1.2% -0.4 158 872 085 -24.6% 1.0% -0.4 6.1%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 59 434 29.5% 11.1% 2.4 133 432 644 62.4% 9.6% 2.3 1.2%
BRAINMAX 8 717 86.4% 100.0% 0 31 397 995 98.6% 100.0% 0 86.4%
GOLDLINE PLUS 143 094 6.3% 43.8% 2.5 462 617 322 14.3% 36.2% -0.9 0.1%
MIGRENIUM 108 106 1.7% 0.5% -0.1 29 726 573 55.1% 0.6% 0.1 25.4%
MODELAX-N 264 637 61.2% 21.7% 4.9 106 675 534 101.9% 13.2% 3.4 25.2%
REDUXIN CAPS 109 114 -5.7% 33.4% -2.1 589 286 560 21.8% 46.1% 1.7 0.1%
REDUXIN FORTE 28 657 10.9% 8.8% 0.9 127 568 794 34.4% 10.0% 1.3 0.1%
SALVISAR 73 246 -24.8% 1.1% -0.5 26 507 577 -15.5% 0.9% -0.5 12.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 354 373 34.9% 9.5% 1.8 708 092 095 46.7% 8.1% 1.5 9.0%
BRAINMAX 50 691 241.0% 100.0% NA 176 587 736 263.5% 100.0% NA NA
GOLDLINE PLUS 877 478 23.0% 45.3% 2.6 2 749 736 439 31.8% 39.4% 2.2 16.0%
MIGRENIUM 643 348 9.5% 0.6% 0 133 220 302 26.4% 0.5% 0 12.1%
MODELAX-N 1 268 406 141.3% 19.5% 9.7 436 640 808 149.1% 11.0% 5.5 21.2%
REDUXIN CAPS 631 283 3.3% 32.6% -4 2 978 469 687 15.5% 42.7% -3.2 16.0%
REDUXIN FORTE 168 841 33.7% 8.7% 1.2 686 163 925 43.6% 9.8% 1.3 16.0%
SALVISAR 474 303 -23.6% 1.2% -0.4 158 872 085 -24.6% 1.0% -0.4 6.1%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 7 734 15.2% 11.0% -0.5 17 407 054 14.1% 9.4% -0.7 20.9%
BRAINMAX 1 112 23.6% 100.0% 0 4 172 720 28.6% 100.0% 0 23.6%
GOLDLINE PLUS 18 079 20.8% 46.1% 3.7 58 292 020 23.7% 39.1% 4.7 11.0%
MIGRENIUM 12 244 5.5% 0.6% 0 3 581 724 7.8% 0.7% 0 4.0%
MODELAX-N 35 540 17.1% 25.4% 2.3 14 725 034 17.6% 15.9% 1.6 6.4%
REDUXIN CAPS 12 257 4.9% 31.3% -1.8 63 619 964 -0.4% 42.6% -4 11.0%
REDUXIN FORTE 3 502 11.8% 8.9% 0.1 15 542 319 10.2% 10.4% 0.1 11.0%
SALVISAR 9 493 21.6% 1.2% 0.2 3 708 708 25.4% 1.1% 0.2 4.5%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 29 171 8.3% 11.0% -0.1 65 772 614 9.3% 9.5% -0.1 9.6%
BRAINMAX 3 949 -7.8% 100.0% 0 14 394 547 -5.2% 100.0% 0 -7.8%
GOLDLINE PLUS 68 306 1.9% 43.8% 0.3 217 517 575 -1.1% 35.9% -0.2 1.2%
MIGRENIUM 53 054 6.6% 0.6% 0.1 15 088 199 15.2% 0.7% 0.1 -6.1%
MODELAX-N 129 731 8.5% 23.0% 2.9 53 054 568 12.2% 14.2% 2.2 -5.0%
REDUXIN CAPS 51 307 -2.3% 32.9% -1.2 277 156 731 -2.7% 45.7% -1 1.2%
REDUXIN FORTE 14 156 9.0% 9.1% 0.7 63 823 923 12.0% 10.5% 1.2 1.2%
SALVISAR 35 330 4.5% 1.1% 0.1 13 170 717 12.2% 1.0% 0.1 -3.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MIGRENIUM

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SALVISAR

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs